By Janine Fugate: I am a sucker for a sweepstakes.
As a marketing professional, I know that sweepstakes are a means to an end – the company gets increased traffic on their websites, they get more detailed information about their customers, they sell more product.
In other words, they learn more about me, and can market more directly to me. They may even sell information about me to other companies, and I don’t really like that idea very much.
But as a regular person, I am a sucker for the dream.
As a constant “nester,” I am particularly a sucker for home improvement sweepstakes. In November, I entered HGTV’s “Don’t Hate, Renovate” sweepstakes three times a day for three weeks.
Yes, you read that right. Once on each of three different websites owned by the same company.
What I couldn’t do with $100,000! Just think of the great kitchen and mudroom renos I could tackle, with maybe enough left over for the main floor bathroom or garage… This month, it’s their “Wishin’ for a Kitchen” sweepstakes (twice a day!) with the slightly lower promise of a $75,000 winner. This is certainly enough for the kitchen and possibly the mudroom, especially if I did some of the work myself.
Yes, the plans are basically drawn up in my head. I did that when my husband and I had a video interview for the DIY Network show, “I Hate My Kitchen” last summer.
Sadly, we haven’t been selected for the show… yet?
Do you enter sweepstakes? What would you do with $100,000?